YouTube is one of the most powerful platforms in the world. It has allowed people to share creative content, learn new skills, and reach a wider audience. As it continues to grow, more YouTubers are joining the platform every day. In this blog post, we’ll take a look at some of the most popular YouTubers in the world today. From gamers and pranksters to beauty gurus and vloggers, these are some of the biggest stars on YouTube and their success stories will surely motivate you to create your own content. So let’s get started!


PewDiePie is a Swedish YouTuber and video game player-commentator. His channel was the most subscribed on YouTube from 29 December 2012 to 14 February 2013, and again on 15 August 2013 and 16 August 2014. PewDiePie has been described as “the face of online video” and “a Generation Y icon”. As of June 2019, he has 107 million subscribers, making him the most subscribed individual user on YouTube. In October 2015, Forbes named him the world’s second highest-paid YouTuber with an estimated annual income of $12 million.

In December 2016, PewDiePie was accused of anti-semitism after making jokes involving Nazi references in several of his videos. He apologised for not being funny, but said that he would not censor himself and that people who were offended should not watch his channel. The Wall Street Journal then published an article alleging that Walt Disney Company’s Maker Studios had dropped PewDiePie because of these videos, which led to more media attention on the issue. On 11 February 2017, PewDiePie announced that he would delete his channel when it reached 50 million subscribers due to concerns about YouTube’s policies and practices; however, he did not delete it and instead surpassed 100 million subscribers on 23 April 2018.


Smosh is a comedy duo consisting of Ian Hecox and Anthony Padilla. The group got their start on YouTube in 2005, and they quickly became one of the most popular channels on the site. In addition to their main channel, Smosh also has a gaming channel and a Spanish-language channel. They have released several movies and TV specials, and they continue to produce new videos every week.

Jenna Mourey/Marbles

Jenna Mourey, more commonly known by her YouTube username “Marbles”, is a popular YouTuber with over 6 million subscribers. She is best known for her comedic videos, which often feature her talking to the camera about various topics in a humorous way. Mourey has also dabbled in vlogging and music, and has collaborated with other popular YouTubers such as Shane Dawson and TheFineBros.


NigaHiga, whose real name is Ryan Higa, is a popular YouTuber from Hawaii. He started making videos in 2006 and has since amassed over 20 million subscribers and 2.7 billion video views. NigaHiga’s channel features a mix of comedic sketches, vlogs, and music videos. His most popular videos include “How to be Gangster”, “How to be Emo”, and “Nice Guys”. In addition to his YouTube success, NigaHiga has also starred in a few movies and television shows.

Fine Brothers

The Fine Brothers are an American duo of YouTubers best known for their reactions series, which features reactions from both children and adults to various viral videos, film trailers, and television shows. The brothers have also created several other successful series, including “Kids React,” “Teens React,” ” Elders React,” and ” YouTubers React.” In March 2016, the Fine Brothers were ranked No. 4 on Forbes’ list of the top earning YouTube stars, with an estimated yearly income of $8.5 million.

Shane Dawson TV

Shane Dawson is a YouTuber best known for his comedy and documentary-style videos. He has been active on YouTube since 2008 and has amassed over 20 million subscribers. His videos have been viewed over 2 billion times.

Dawson got his start on YouTube by posting sketches and vlogs. He later gained notoriety for his conspiracy theory videos, in which he discusses various conspiracy theories with humor and skepticism. He has also done several series, including “I Hate Myself,” “The Truth About Tanacon,” and “The Mind of Jake Paul.”

Dawson’s success on YouTube has led to him branching out into other ventures. He has released two books, I Hate Myselfie and It Gets Worse, both of which became New York Times bestsellers. He has also produced and starred in two feature films, Not Cool and The Chair.

Michelle Phan

In 2006, Michelle Phan uploaded her first makeup tutorial to YouTube. She was an early adopter of the platform and quickly built a following. Over the years, she has release hundreds of videos teaching viewers how to do everything from contouring to creating smoky eyes. Her tutorials are creative and inspirational, and she has even released her own line of makeup and skincare products. Michelle Phan is one of the most popular YouTubers in the world, with over 8 million subscribers.

Rosanna Pansino

1. Rosanna Pansino

Rosanna Pansino is an American baker, actress, and YouTube personality. She is best known for her cooking show, Nerdy Nummies, which has earned her more than 9 million subscribers.

Pansino began her career in 2008 as a staff member on the set of the web series, The Guild. In 2010, she started Nerdy Nummies, a baking show aimed at nerds and geeks. The show became popular, and Pansino’s subscriber base rapidly grew. As of 2021, she has over 9 million subscribers and over 1 billion views.

In addition to her work on Nerdy Nummies, Pansino has also appeared in several other shows and web series, including BrokenQuest and Tabletop. She has also released two cookbooks: The Nerdy Nummies Cookbook and Baking All Year Round.

Bethany Mota

Bethany Mota is a YouTuber from Merced, California. She started making videos in 2009 as a way to escape her small town and share her style with the world. Bethany has since become one of the most popular fashion and beauty vloggers on YouTube, with over 9 million subscribers and over 1 billion views.

In addition to her successful YouTube channel, Bethany has also released a fashion line with Aeropostale, launched her own perfume, and written a book. She has also been a judge on Project Runway: Threads and a guest on The View. Bethany was even named one of Time magazine’s “25 Most Influential Teens of 2014”!

There’s no doubt that Bethany Mota is one of the biggest names in the YouTube world. Her fun personality and down-to-earth attitude have made her an instant hit with viewers all over the globe. We can’t wait to see what this talented young woman does next!


Zoella is a British fashion and beauty vlogger who has been hugely successful in recent years. She started her YouTube channel in 2009 and has since built up an impressive following of over 10 million subscribers. Zoella’s videos are mainly focused on fashion and beauty tips, but she also posts the occasional lifestyle or haul video. Her fun and bubbly personality has won her a loyal fanbase, and she is now one of the most popular YouTubers in the world.

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